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Friday, September 13, 2013

CHAPTER 6 : VALUING ORGANIZATIONAL INFORMATION

CHAPTER 6 : VALUING ORGANIZATIONAL INFORMATION

ORGANIZATIONAL INFORMATION

  • ·         Information is everywhere in an organization
  • ·         Employees must be able to obtain and analyze the many different levels, formats and granularity of organizational information to make decisions
  • ·         Successfully collecting, compiling, sorting and analyzing information can provide tremendous insight into how an organization is performing
  • ·         Levels, formats and granularity of organizational information



THE VALUE OF TRANSNATIONAL AND ANALYTICALLY INFORMATION
  • ·         Transaction information verses analytically information


    THE VALUE OF TIMELY INFORMATION

    ·         Timeliness is an aspect of information that depends on the situation
    §  Real-time information – immediate, up-to-date information
    §  Real-time system – provides real-time information in response to query requests

    THE VALUE OF QUALITY INFORMATION

    ·         Business decisions are only as good as the quality of the information used to make the decisions
    ·         You never want to find yourself using technology to help you make a bad decision faster


    UNDERSTANDING THE COSTS OF POOR INFORMATION

    ·         The four primary sources of low quality information include;

    §  Online customers intentionally enter inaccurate information to protect their privacy
    §  Information from different systems have different entry standards and formats
    §  Call center operators enter abbreviated or erroneous information by accident or to save time
    §  Third party and external information contains inconsistencies, inaccuracies and errors

    ·         Potential business effects resulting from low quality information include;

    §  Inability to accurately track customers
    §  Difficulty identifying valuable customers
    §  Inability to identify selling opportunities
    §  Marketing to nonexistent customers
    §  Difficulty tracking revenue due to inaccurate invoices
    §  Inability to build strong customer relationships


    UNDERSTANDING THE BENEFITS OF GOOD INFORMATION

    ·         High quality information can significantly improve the chances of making a good decision.
    ·         Good decisions can directly impact an organization’s bottom line.

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